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  • 移动传播时代媒介消费研究,国际新闻学

    时间:2021-06-10 10:11:22 来源:蒲公英阅读网 本文已影响 蒲公英阅读网手机站

    相关热词搜索:新闻学 媒介 传播

      论文题目:

     移动传播时代的媒介消费研究

     English Title: ON MEDIA CONSUMPTION AT THE MOBILE COMMUNICATION AGE

     中国传媒大学硕士学位论文

     摘要 i 移动传播时代的媒介消费研究

     摘

     要

     移动互联网的日益普及,使新闻传播发生了巨大的变化,并对媒介消费者的身份以及消费模式产生影响。具体来说,移动互联网碎片化的特性使人们理性思考能力日趋减弱;人们被图片、视频等媒介幻象包围,因而对现实与虚拟的分辨更加模糊;移动互联网一方面消解了人们之间的距离感和空间感,另一方面却在一定程度上加深了社会隔离;人们面对爆炸式的信息却面临着知识的匮乏。因此如何满足移动传播时代媒介消费需求的新变化,对于正处于快速发展的媒介产业来说,具有重要的战略意义。

     基于此,本文对移动传播时代我国的媒介消费进行了研究,以约翰·菲斯克的媒介文化理论为研究的学理框架,以菲斯克媒介文化的研究模式、研究观念和研究方法为指导,通过对今日头条和澎湃新闻客户端的个案分析和对其消费者访谈,研究移动时代我国的信息传播特点、媒介消费特征以及问题等,以验证菲斯克媒介文化理论在移动传播时代的应用。同时明确当前媒介消费的问题与管理方案,为媒介消费的健康发展提供思路指导。

     研究发现,移动传播时代,我国信息传播具有即时性与碎片化、人际中心化与平民化、交叉性与互动性以及片面性等几个方面的特征。受此影响,媒介消费具有消费主体由受众变为用户再变为消费者,主体消费的经济、文化和社会诉求都发生改变等特征。在移动传播时代,以新闻类媒体为案例,可以将其分为两种典型的类型:自主采编与信息聚合相结合的传统媒体客户端——澎湃新闻,市场化、算法型信息分发客户端——今日头条。调查发现,不同客户端的媒介消费者表现出一定的共性和异性。共性由信息传播特征的大环境决定,呈现出碎片化、快餐化、互动性与参与性的特征;异性特征受消费者主体因素影响,媒介消费具有消费者的主体差异、消费需求差异和消费效用差异的特征。移动传播时代的媒介消费特征变革重点,一方面从消费者的日常消费行为出发,

     中国传媒大学硕士学位论文

     摘要 ii 基于大众主体性和积极能动性,关注微观层面上人们实际的媒介使用体验,如何通过媒介消费实现着自身的各种诉求;另一方面,在宏观环境影响下,媒介消费整体表现出消费成为生产力,消费者认同度提高,文本选择与拒绝权利提高的特征。

     移动传播时代,我国媒介消费呈现出以上几方面的特征外,还表现出消费者初级消费为主、信息辨别能力不足,新媒体平台信息重复、内容效度差,国家监管不足、媒介消费市场混乱等问题。在未来,促进移动消费时代媒介消费的健康发展,首先应该提高消费者的媒介素养,发挥媒介消费的多元效用;应该注重新媒体平台信息管理的优化,满足消费者的多元媒介消费需求;还应该完善相关法律法规,优化媒介消费环境。

     当前关于移动传播时代媒介的相关研究,更多的关注在移动传播时代的媒介信息传播方式、优势、特点等,比较少关注到媒介消费这一课题,因此本研究具有选题方面的创新性;现有研究更多的是从媒介平台角度,基于媒介平台调查得出一般的结论,而本文从媒介消费者角度,基于媒介消费者访谈,提出移动传播时代媒介消费的现状与特征,具有研究方法的创新性;基于研究背景、现状,提出移动传播时代媒介消费前瞻,得出消费者、平台及国家层面的优化管理策略,具有研究结论的创新性。

     关键词:

     移动传播时代;媒介消费;媒介文化;文化研究;互联网

     中国传媒大学硕士学位论文

     ABSTRACT iii ON MEDIA CONSUMPTION AT THE MOBILE COMMUNICATION AGE

      ABSTRACT With the increasing popularity of mobile Internet, news communication has undergone tremendous changes and posed an impact on the identity of media consumers and consumption patterns. Specifically, the information fragmentation driven by mobile Internet has weakened people"s ability to think rationally; people are surrounded by such media illusions as pictures and videos, thus blurring the distinction between reality and virtuality; mobile Internet, on one hand, dispels the sense of distance and space between people, on the other hand, deepens social isolation to a certain extent; people are thrown into explosive information yet are short of knowledge. Therefore, researches on how to respond to the new changes of media consumption demands at the mobile communication age is of strategic significance given the rapid development of the media industry. Against such drop, this paper is mainly dedicated to the studies of media consumption at the mobile communication age under the framework of John Fiske"s Theory of Media Culture. Guided by the research model, research concept and research method of media culture initiated by Fiske, author of this paper, as an effort to verify the application of Fiske’s Media Culture Theory at the mobile communication age, explores the information communication features, media consumption characteristics and problems through case analysis, interviews, etc. At the same time, this paper also streamlines the characteristics of media consumption, with the aim of providing theoretical guidance for similar research, clarifying problems and management schemes of current media consumption, and providing theoretical guidance for the healthy development of media consumption. The conclusions of the study are as follows: at the mobile communication age, information communication is featured by instant and fragmented transmission of information, interpersonal communication orientation and civilianization of information consumers,

     中国传媒大学硕士学位论文

     ABSTRACT iv overlapping and interactivity of transmission behaviors, and one-sidedness and bias of information. News media at the mobile communication age can be categorized into two typical types, the traditional media APP, say, the Paper.cn, featuring autonomous editing and information aggregation, and information distributor APP, say, Jinri Toutiao, characterized by market orientation and algorithmic technology, with users of the aforesaid two types showing different traits. In the macro environment, the characteristics of media consumption as a whole are as follows: consumption becomes the productive forces, the consumers are showing higher degree of recognition, more rights to choose or refuse certain news texts at the mobile communication age. Under the influence of information dissemination, the of media consumption is featured by fragmentation, fast food, interactivity and involvement while under the influence of consumer subject factor, media consumption is characterized by consumer subject difference, consumption demand difference and consumption utility difference. At the mobile communication age, in addition to the aforesaid characteristics, media consumption is also featured by dominant position of superficial consumption of consumers, wanting capability in sorting out information, information repetition and poor content validity of news media, insufficient regulation by the authority, messy media market, etc. In the future, to promote the healthy development of media consumption at the mobile communication age, it’s essential to improve the literacy of consumers so as to give full play to the pluralistic utility of media consumption; pay attention to the optimization of information management on the media platform to meet the diversified media consumption needs of consumers; and perfect relevant laws and regulations to help optimize the media consumption environment.

      KEY WORDS: the mobile communication age; media consumption; media culture; cultural study; Internet

     中国传媒大学硕士学位论文

     目录 v 目

     录

      摘

     要 ......................................................... i ABSTRACT ..................................................... iii 第一章 绪论 .................................................... 1

     第一节 研究问题:缘起及意义 ........................................... 1 一、研究背景 ....................................................... 1

     二、问题的提出 ..................................................... 2

     三、研究目的及意义 ................................................. 2

     第二节 文献综述 ....................................................... 2 一、媒介消费 ....................................................... 2 二、移动传播时代的媒介消费 ......................................... 6 第三节 研究学理框架——约翰·菲斯克媒介文化理论 ....................... 8 一、积极能动的大众观 ............................................... 9 二、研究方法的重构 ................................................ 11 第四节 研究方法 ...................................................... 13 一、个案研究法 .................................................... 13 二、访谈法 ........................................................ 13 第二章 媒介消费:从大众传播时代到移动传播时代 ................. 15 第一节 大众传播时代的媒介消费 ........................................ 15 一、受众:被贬抑的媒介消费者 ...................................... 15 二、大众传播时代媒介消费的特征 .................................... 16 第二节 移动传播时代的媒介消费 ........................................ 17 一、移动时代的信息传播特征 ........................................ 17 二、由受众到用户再到消费者的使用身份变化 .......................... 20

     中国传媒大学硕士学位论文

     目录 vi 三、移动传播时代消费者的媒介诉求 .................................. 21 第三章 个案研究:两类媒体消费之异同 ........................... 24 第一节 移动传播时代我国两种不同类型媒体 .............................. 24 一、自主采编与信息聚合相结合的传统媒体客户端 ...................... 24 二、市场化、算法型信息分发客户端 .................................. 25 第二节 今日头条和澎湃新闻客户端媒介消费的共性 ........................ 25 一、媒介消费场景:碎片化 .......................................... 25 二、媒介消费形式:快餐化 .......................................... 26 三、媒介消费行为:互动性、参与性 .................................. 27 第三节 今日头条和澎湃新闻客户端媒介消费特征的差异 .................... 28 一、媒介消费者主体差异 ............................................ 28 二、媒介消费需求差异 .............................................. 29 三、媒介消费效用差异 .............................................. 30 第四章 移动传播时代我国媒介消费变革与问题 ..................... 32 第一节 消费者主体性和能动性下的变革 .................................. 32 一、基于消费者主体性的文本选择 .................................... 32 二、基于消费者积极能动性的多样化消费 .............................. 34 第二节 宏观环境影响下的变革 .......................................... 37 一、消费成为一种生产力 ..........

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